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The Ford F-Series is the best selling thing with 4 wheels in North America and has been since the early 80s. The sheer number of F-150s sold each year is hard to comprehend.
- About 6% (1 our of 16) of all vehicles on the road today are Ford F-150s.
- If we assume dealerships are open 12 hours a day 365 days a year that would mean that every 15 seconds a new Ford F-Series rolls off the dealer lot in North America.
- The F-150 alone generates more revenue than all major US sports leagues combined.
All this to say that the F-150 is an important nameplate for Ford and announcing an electric version had the potential to shape the vehicle industry as it transitions to electric vehicles. So, when Ford announced they were going to electrify the F-150 it was a safe bet that they weren’t going to mess with success.
Ford’s Approach
Ford is taking an interesting approach to electrification. Instead of introducing lower end or new nameplates they have put some of their most iconic brands at the front this time around (that Ranger EV from the late 90s didn’t stick).
Starting in earnest with the Mustang Mach-E was undoubtedly a risk, especially since you need to squint for the Mach-E to look like the Mustangs that came…
